Digital Marketing Manager Digital Marketing Manager
3-5 Year
As Per Industries
13 Days Ago

Job Description

Roles & Responsibilities:

  •  Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  •  Design, build and maintain our social media presence
  •  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  •  Identify trends and insights, and optimize spend and performance based on the insights
  •  Brainstorm new and creative growth strategies
  •  Plan, execute, and measure experiments and conversion tests
  •  Collaborate with internal teams to create landing pages and optimize the user experience
  •  Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  •  Instrument conversion points and optimizes user funnels
  •  Collaborate with agencies and other vendor partners
  •  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements & Qualifications:

  •  BS/MS degree in marketing or a related field
  •  3 years’ experience in digital marketing
  •  Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  •  Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  •  Experience in optimizing landing pages and user funnels
  •  Experience with A/B and multivariate experiments
  •  Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  •  Working knowledge of ad serving tools (e.g., DART, Atlas)
  •  Experience in setting up and optimizing Google Adwords campaigns
  •  Working knowledge of HTML, CSS, and JavaScript development and constraints
  •  Strong analytical skills and data-driven thinking
  •  Up-to-date with the latest trends and best practices in online marketing and measurement
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Company Profile Sars Infotech Pvt Ltd.
Sars Infotech Pvt Ltd, Noida One, Level 8, Unit-815, Tower-B, B-8, Sector-62, Noida-201309, Uttar Pradesh, India. 0120-6514450 - 89